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Product StrategyGrowth (SEO/GEO)PlatformContent StrategyMonetization
Diagnostics Platform Build
- •Led the 0-1 build of Tata 1MG's e-diagnostics content platform — including Product Detail Page (PDP) design, content attribute framework, hierarchical content automation, and platform-wide SEO implementation.
- •Introduced a hierarchical content inheritance model: general test content powers profile content, which in turn powers package content.
- •Led agile road mapping with cross-functional teams including Labs, Category, Grid, Product, and Tech.
The Challenge
- No structured content framework existed for diagnostics — each test page was created ad hoc, with no attribute consistency or SEO architecture.
- Writing unique content for thousands of lab tests, profiles, and packages was unsustainable without a scalable automation model.
- Diagnostics pages lacked scalable discoverability and structured taxonomy for search optimization.
The Approach
- Designed a hierarchical content model where test-level content cascades up to profiles and packages.
- Led the definition of PDP attributes, UI layout, and content flow for diagnostics.
- Built scalable diagnostics content workflows to reduce manual effort and improve consistency.
- Executed an SEO strategy covering high intent keywords, high volume search keywords,FAQs, and GSC/GA4 traffic analysis.
Results
40% organic sales growth in the e-diagnostics vertical in year 2024.
2.5% platform traffic growth attributable to the SEO and content architecture improvements.
Hierarchical content model enabled scalable content production.
Improved discoverability for diagnostics content through structured taxonomy and SEO implementation.
Tech Stack
Internal CMSGoogle Search ConsoleGA4WhimsicalFigmaConfluence