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Generics Strategy & Product
- •Generics represent a significant opportunity to improve healthcare affordability on Tata 1MG's platform.
- •Led the product scoping, content structuring, and sample creation for a revised generics experience.
- •Collaborated with the product, SEO, and medical teams to define the roadmap and stakeholder alignment.
The Challenge
- Generic drug discovery on the platform was fragmented — users could not easily identify or compare generic alternatives to branded prescriptions.
- Content standards for generic medicines were inconsistent — creating trust and accuracy concerns at the point of substitution decision.
The Approach
- Scoped the generics experience model — defining what content, attributes, and UI elements are needed for a trust-building generic drug page.
- Created sample content and documentation for the revised generics framework.
- Developed a Figma-based product roadmap and presented stakeholder alignment materials.
Results
Content framework established for scaling to the full generics catalogue.
Tech Stack
FigmaExcelCMSConfluenceGoogle Search ConsoleGA4