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B2B CollaborationsGrowth (SEO/GEO)
Microsoft Bing Health Data Partnership
- •Collaborated with Microsoft to supply structured drug content to Bing's health search results across four geographies: India, United Kingdom, Australia, and New Zealand.
- •Whenever a user searched for a drug on Microsoft Bing in these regions, the information panel was powered by Tata 1MG's clinical data.
- •This partnership served as a critical organic traffic and brand visibility initiative, extending Tata 1MG's content reach into one of the world's largest search engines.
The Challenge
- Data needed to meet Microsoft's structural and quality requirements across diverse regulatory contexts in four distinct geographies.
- Ensuring content accuracy and compliance for international markets where drug approval status and labelling conventions differ from India.
- Coordinating structured data delivery pipelines to feed a live search engine at scale.
The Approach
- Structured and delivered clinical drug data for ~3,000 drugs to Microsoft Bing's health knowledge panel system.
- Worked cross functionally with the content, data, and partnerships teams to align on delivery format, attribute mapping, and refresh cadence.
- Leveraged the existing CMS infrastructure to package and validate content for external consumption.
Results
~3,000 drugs powered on Microsoft Bing health panels across India, UK, Australia, and New Zealand.
Measurable increase in Tata 1MG's international content visibility and brand impressions via search.
Partnership established Tata 1MG as a credible clinical data supplier for global technology platforms.
Tech Stack
CMSData PipelineExcelAPI Integration